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Business And Management Consultancy And Related Services - Framework Agreement - Information And Promotional Campaign To Support European Quality Regimes 2026-2029. The Subject Of The Public Contract Is The Conclusion Of A Framework Agreement According To § 131 Zzvz With One Supplier For The Provision Of Services In The Field Of Marketing, Media And Pr Campaigns Aimed At Communication Support For Protected Designations Of Origin Pdo, Pgi, Zts For A Period Of 3 Years From The Effective Date Of The Framework Agreement. The Subject Of The Public Contract Is Mainly: • Consultancy In The Field Of Promotion, In Particular: - Consultation On Issues Of Advertising, Sales Support, Public Relations And Agency Activities In Advertising. - Consultation On Market Research And Public Opinion Issues. • Elaboration Of A Comprehensive Promotional Concept For Pdo, Pdo, Zts Protected Designations Of Origin, Which Mainly Includes: - Development Of A Basic Advertising Concept, Public Relations Concept And Sales Support Concept, - Development Of A Definitive Campaign Concept And Schedule (Advertising, Public Relations, Sales Support), - Optical Rendering And Presentation Of The Advertising Idea, Text Statement And Basic Design (Basis-Layout) For The Following Brand Communication Channels: O Idea Concept Design And Solution Of Key Visuals For Brand Campaigns, For Idea Concept Design And Solutions For Tvc Storyboards, For Idea Concept Design And Solutions For Online Videos, For Idea Concept Design And Solutions For Online Banner Storyboards, For Idea Concept Design And Solutions For A4, A5, ½ A4 Prints, Screeds, For Idea Concept Design And Solutions For Indoor And Outdoor Presentation, For Idea Concept Design And Solutions For Commercial Sales Points, For The Design Of A Brand Sales Support Solution System In Selected Retail Chains, For The Design Of Specific Designs Of Presentation Materials For Individual Business Chains, O Design Of A Creative Website Solution, O Design Of An Idea Concept And Solution Of A System For Educating The Consumer Public On The Topic Of European Protected Labeling And Quality Of Food, O Design Of An Idea Concept And Solution For Exhibitions, • Realization Of Sales Promotion Activities, Which Mainly Includes: O Implementation Of The Order By Ensuring The Organization Of Hostess And Tasting Support At Selected Events, O Implementation Of The Order At The Point Of Sale, O Implementation Of The Order By Ensuring The Organization Of Consumer Competitions, O Implementation Of The Order By Ensuring The Organization Events, About The Implementation Of The Order Through The Organization Of Regional Roadshows, About The Implementation Of The Order Through The Organization Of Other Similar Projects And Services Having The Character Of Sub-Line Activities. O Realization Of Trade Fairs And Exhibitions • Media Planning, Which Mainly Includes: O Current Analysis Of The Media Market, O Design Of A Media Strategy And Plan For Optimizing The Impact Of Campaigns, O Design Of Media Buying For Individual Communication Channels And Preparation Of Media Plans, O Design Of Media Projects To Support The Strategy And Implementation Of The Order, O Implementation Of Ongoing Evaluation Of Campaigns, Post-Buy Analyzes And Media Evaluation Of The Order, O Other Services Connected With The Provision Of Media Services. • Drafting Of The Financial Budget Proposal For Individual Communication Projects (Advertising, Public Relations, Shopper Mar
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