Tenders Are Invited For Statistical Services – Media Response Analysis: Monitoring For The Areas Of Print An ... in Germany

Work Detail

Statistical Services – Media Response Analysis: Monitoring For The Areas Of Print And Online. O The Media Response Analyzes Include All Articles About Dak Health (Or Dak) According To Defined Key Topics Including Advertising Equivalent Values, Reach (Circulation, Visits) And Commentary (Image Values) In All Print Media In The Federal Republic Of Germany As Well As In Previously Defined Around 1,200 German-Language Online Media. O The Presentation Takes Place In The Form Of Monthly Results, Quarterly Reports And Special Analyzes For Defined Work Areas Of Dak-Gesundheit (E.G. Federal States Or Service Centers, Most Important Media, Etc.). In Addition, There May Be Special Analyzes On Certain Subject Areas That Are Commissioned Separately And Individually, Such As The Topic Of Contribution Rates. O The Analyzes Should Contain A Comparison With Results From Previous Years (2021 To 2025) In Order To Show Trends And Developments. The Results Will Be Made Available To The Contractor By Dak-Gesundheit. O The Media Response Analyzes Also Include Competitor Analyzes Of The Four Most Important Competitors. O In Addition, Ceo Benchmark Analyzes Should Be Created On The Visibility And Messages Of The Ceos Of Dak-Gesundheit And Competitors. For Reasons Of Confidentiality, We Only Provide An Overview Of The Main Topics Here. O Dak-Gesundheit Receives Access To The Online Analysis Portal With Which The Analyzes Are Created In Order To Be Able To Obtain An Overview Of The Media Response Independently And At Short Notice.

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