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Advertising And Marketing Services – Media Agency Tasks For Mfb(373). Planned Responsibilities Of The Winning At: Media Agency Services Winning At Performs The Complete Media Agency Duties Of The Project (Media Planning And Purchasing, Post-Evaluation Of Media Campaigns, Provision Of Related Agency Services). Media Planning Winner At Prepares A Media Plan Based On The Customers Guidelines Using The Preferred Campaign Tools Below In Accordance With The Technical Description. A Key Aspect Is That The Media Plan Can Be Flexibly Shaped And That Certain Appearances Can Be Regrouped While Maintaining Efficiency. During The Project, The Appearances Must Be Distributed During The Planned Campaign Period(S) Agreed With The Customer. When Performing The Task, It Is Of Utmost Importance That The Winning Ta Gives A Proposal Aiming For The Most Effective Reach And Cost-Effective Solution, And That The Implementation Takes Place Accordingly, Taking Into Account The Optimization That Ensures The Greatest Reach. The Task Of The Winning At Is To Develop The Campaign Strategy And Media Mix For The Implementation Of Certain Campaigns That Are In Line With The Visual Concept Provided By The Client And The Projects Campaign Periods, Ensuring That The Projects Target Audience Is Addressed, With Regional And National Coverage, Using The Following Preferred Campaign Tools: • Online Advertising Platforms (E.G. Online Press Product), • Social Media Advertising Platforms (Facebook, Instagram, Youtube, Tiktok), • National Commercial And Public Service Radios (Planned 30-Second Spot), • National Commercial And Public Tv (Planned 30-Second Spot), • Regional And National Print Media (County Daily, National Daily, Weekly, Fortnightly And Monthly). Media Purchase Based On The Final Media Plan Accepted By The Customer, The Task Of The Winning At Is To Fully Perform The Commercial And/Or Tcr Media Purchase Tasks, To Carry Out The Media Purchase, To Conclude Individual Agreements With The Owners Of The Media Surfaces, And To Administer The Entire Campaign. In Connection With This, The Task Of The Winning At Is To Prepare The Production Plan Necessary For The Implementation Of The Media Buying Part Of The Task, And To Maintain Contact With The Companies Involved. Based On The Approved Media Plan And Production List, The Customers Task Is To Hand Over To The Winning At Advertising Materials And Creatives Of The Appropriate Size And Format And With The Appropriate Extension To Be Delivered To The Media. The Task Of The Winning At Within The Framework Of Media Agency Services Is To Coordinate The Appearances, Follow-Up, Monitor And Continuously Control, Document, Report And Optimize The Campaign, Verify The Media Appearances At The Surface Level, And Also Post-Evaluate Them (Carrying Out Post-Buy Research Tasks That Enable The Measurement Of The Effectiveness Of The Media Campaigns And Evaluating The Results Generated During These), Including The Collection Of Performance Certificates And Supporting Documents Supporting The Fact Of Each Appearance And Submitting It Electronically At The Given Camp
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