Request For Proposal Hiring Of A Marketing And Public Relations Firm in Pakistan

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Request For Proposal Hiring Of A Marketing And Public Relations Firm The National Transmission And Despatch Company Limited (Ntdc) Has Recently Undergone A Significant Transformation, Rebranding Itself As The National Grid Company Of Pakistan (Ngc) And Transitioning To A New Corporate Identity, Vision, And Operational Scope. To Effectively Communicate This Transformation To Stakeholders, Including Employees, Government Entities, Industry Partners And The Public, Ngc Seeks To Engage A Top-Tier Professional Marketing And Public Relations Agency Based In Pakistan To Lead A Comprehensive Corporate Re-Branding Initiative Aimed At: O Developing A Strong, Compelling Brand Identity For Ngc. O Effectively Communicating The Reasons For Re-Branding And The Vision Of Ngc. O Establishing A Corporate Image That Builds Trust And Reinforces Our Commitment To Reliability, Innovation, And Sustainability In Power Transmission. 2. The Services Of The Marketing And Public Relations Firm Will Be Delivered In Six Phases: Phase 1: Development Of A Brand Strategy & Positioning Document. Phase 2: Development Of At Least Three Logo Options. Phase 3: Templates For Key Corporate Collateral. Phase 4: Development Of The Brand Book, Brand Migration Plan And Brand Migration Implementation. Phase 5: Digital Content Creation Phase 6: Multiple Elective & Recurring Tasks (Website Development, Event Management, Training Content Creation Etc.)

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