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Taking place from 18 to 21 November 2024, the highly anticipated event will run daily from 4PM to 10PM
The Heavy Equipment and Truck (HEAT) Show is officially open, welcoming industry professionals, stakeholders, and enthusiasts to the Dharan Expo in Dammam. Taking place from 18 to 21 November 2024, the highly anticipated event will run daily from 4PM to 10PM.
Headlining the first day, TATA Motors officially launched its all-new Tata Prima 4440.S AMT Euro-V truck which has been designed specifically for the Middle East. Based on the brand’s flagship Prima platform, the Prima 4440.S AMT is the leading commercial vehicles manufacturer’s first Automated Manual Transmission (AMT) truck to arrive in the Saudi Arabia. The truck combines advanced engineering with robust performance to meet diverse operational demands. Featuring a powerful drivetrain, durable components, and a driver-centric cabin, the Prima 4440.S AMT aims to enhance productivity and fuel efficiency for customers. The launch coincided with Tata Motors’ participation in the Heavy Equipment and Trucks (HEAT) Show in Dammam, where the company also displayed five other high-performance models tailored to suit the specific needs of the Saudi market.
Unveiling Tata Motors’ HEAT show pavilion, Anurag Mehrotra, Head, International Business, Tata Motors Commercial Vehicles said, “Saudi Arabia is a key region for Tata Motors, where we have proudly established a strong presence and are serving the customers for decades. As the Kingdom undergoes rapid transformation, we remain committed to supporting its evolving mobility needs with our advanced solutions. With a strong focus on innovative technologies, reliability and customer profitability, we are proud to launch our first Automated Manual Transmission truck in the Kingdom. We are confident that its world-class reliability, performance and smart features will aid the country’s ambitious growth aspirations and offer long-term value for our customers.”
As the region’s premier dedicated event for the heavy equipment, commercial vehicle, and logistics sectors, the HEAT Show is showcasing the latest innovations, products, and solutions shaping the industry. Featuring a world-class line-up of exhibitors, live demonstrations, and networking opportunities, the event is set to be a hub for connecting decision-makers and fostering industry growth.Following TATA Motor’s spectacular launch, visitors on day two will be able to see the Mercedes-Benz Actros Euro V which is being launched in the Eastern Region of Saudi Arabia for the first time by JuffaliTrucks, as well as see major annoucements and launches from Chinese powerhouse XCMG and eXpertise, one of the Kingdom of Saudi Arabia’s fastest-growing machinery rental operations.
“We are thrilled to bring the HEAT Show to Dammam this year,” said HEAT Show Head of Content Stephen White. “This event serves as a platform for industry leaders to exchange knowledge, explore cutting-edge technology, and strengthen partnerships, all while highlighting the immense opportunities within the Kingdom’s dynamic market.”
Highlights of the show include:
Tata Motors – The flagship All New Tata Prima is debuting in the Kingdom for the first time, as well as five other high-performance models tailored to suit the specific needs of the Saudi market. Visitors can also participate in a series of on-stand activities including a special VR demonstration.
JuffaliTrucks and Daimler Trucks – Showcasing their advanced heavy vehicle lineup, including the new Euro-V Actros.
Live Equipment Demonstrations: Experience machinery being launched and displayed in the market for the first time.
Innovative Technology Displays: Explore advanced solutions revolutionising the heavy equipment and truck industries.
Key Industry Insights: Engage in discussions on market trends, sustainable practices, and future growth strategies.
With Saudi Arabia’s Vision 2030 driving significant infrastructure and development projects, the HEAT Show plays a pivotal role in showcasing the equipment and services crucial to the region’s transformation.
Visitor Information
Location: Dharan Expo, Dammam
Dates: 18th to 21st November 2024
Show Times: 4 PM to 10 PM daily
Admission is free for industry professionals, with onsite registration available. For further information, click here.
About the HEAT Show
The Heavy Equipment and Truck (HEAT) Show is the leading platform and event n the Middle East for connecting manufacturers, distributors, suppliers, and buyers in the heavy equipment and commercial vehicle sectors. With a focus on innovation, sustainability, and regional development, the show supports the industry’s growth while creating valuable business opportunities. |
